Case Study: Kikkoman Social Media Strategy
Eager to learn how Kikkoman is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kikkoman.
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However, there are areas where Kikkoman's social media marketing strategy could be improved. Firstly, while their visual content is appealing, there is a scope to diversify their content by incorporating videos or GIFs. This could enhance engagement and provide a more dynamic experience for followers. Additionally, Kikkoman could benefit from incorporating storytelling into their social media posts. Sharing anecdotes or personal stories related to their products or Japanese culinary culture would create a stronger emotional connection with their audience, thereby increasing brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.