Case Study: Kikkoman Social Media Strategy

Eager to learn how Kikkoman is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kikkoman.

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Kikkoman is a globally recognized Japanese food company that specializes in soy sauce and other condiments. With its headquarters located in Noda, Japan, the company has expanded its presence to over 100 countries worldwide, including the United States, China, and various European nations. Kikkoman caters to a diverse clientele, targeting both individual consumers and food service professionals.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Kikkoman has successfully utilized various platforms to engage with its audience and promote its products. One commendable aspect of their social media strategy is their emphasis on visual content. Kikkoman consistently shares vibrant and appetizing images showcasing their products in a variety of culinary creations. This not only entices followers but also serves as a source of inspiration for innovative uses of soy sauce in different dishes.

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After: Kikkoman's Successful Social Media Strategy

Moreover, Kikkoman actively interacts with its social media followers by responding to comments and messages. This level of engagement helps foster a sense of community and connection with their audience, making them feel valued and heard. Kikkoman also utilizes user-generated content by reposting and sharing posts from customers who use their products, thereby encouraging further engagement and showcasing the versatility of their sauces.


However, there are areas where Kikkoman's social media marketing strategy could be improved. Firstly, while their visual content is appealing, there is a scope to diversify their content by incorporating videos or GIFs. This could enhance engagement and provide a more dynamic experience for followers. Additionally, Kikkoman could benefit from incorporating storytelling into their social media posts. Sharing anecdotes or personal stories related to their products or Japanese culinary culture would create a stronger emotional connection with their audience, thereby increasing brand loyalty.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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