Case Study: KeySpan Social Media Strategy
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Introduction
KeySpan is a multinational energy company that operates primarily in the United States and Canada. With its headquarters located in New York, KeySpan provides reliable energy solutions to residential, commercial, and industrial clients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, KeySpan has implemented several effective strategies to engage its audience and build brand awareness. Firstly, the company maintains active profiles on various social media platforms, including Facebook, Twitter, and LinkedIn. This allows KeySpan to reach a diverse range of customers and stakeholders.
After: KeySpan's Successful Social Media Strategy
Secondly, KeySpan utilizes social media as a platform to share valuable content related to energy conservation, renewable energy sources, and sustainability. By providing informative and educational content, the company positions itself as an industry thought leader and gains the trust of its followers.
Conclusion
Moreover, KeySpan actively engages with its audience through interactive posts, responding to customer inquiries and feedback in a timely manner. This proactive approach creates a sense of transparency and fosters a positive relationship between the company and its customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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