Case Study: Keyence Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Keyence is a global leader in the development and manufacturing of automation sensors, vision systems, and laser markers. Established in 1974, the company's headquarters is located in Osaka, Japan. With a presence in over 50 countries, Keyence caters to a diverse range of clients, including those in industries such as automotive, electronics, food and beverage, pharmaceuticals, and more.


After: Keyence's Successful Social Media Strategy
Good things on social media:
Conclusion
Keyence has successfully leveraged social media platforms to enhance its brand visibility and engage with its target audience. One of the key strengths of their social media marketing strategy is their consistent and valuable content creation. They regularly share informative and engaging posts, including product updates, industry insights, and application success stories. By providing relevant content, Keyence positions itself as an industry thought leader and showcases its expertise to potential customers.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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