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Case Study: KeyCorp (KeyBank) Social Media Strategy

Eager to learn how KeyCorp (KeyBank) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for KeyCorp (KeyBank).

Continue reading to find out!

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Introduction

KeyCorp, also known as KeyBank, is a major American regional bank headquartered in Cleveland, Ohio. With a rich history dating back to 1825, KeyBank has established a strong presence in key regions of the United States, including the Midwest, Northeast, and the Pacific Northwest. The bank primarily serves retail, small business, and commercial clients, providing a range of financial services such as loans, deposits, investments, and insurance.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, KeyBank has implemented several commendable strategies to connect with its target audience and enhance its brand presence. One of the notable aspects of the bank's social media approach is its consistent and active presence on various platforms, including Facebook, Twitter, Instagram, and LinkedIn. This multi-platform strategy enables KeyBank to engage with a diverse range of customers, tailoring content to suit the preferences and needs of different audiences.

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After: KeyCorp (KeyBank)'s Successful Social Media Strategy

Furthermore, KeyBank excels in creating relevant and informative content that adds value to its followers. Through its social media channels, the bank regularly shares updates on its products and services, financial advice, community initiatives, and other relevant industry news. By providing valuable information, KeyBank not only establishes itself as a trusted financial partner but also educates and engages its audience.

Conclusion

However, there are areas where KeyBank's social media marketing strategy could benefit from improvement. One aspect to consider is the bank's level of interaction and engagement with its followers. Although KeyBank posts informative content, the level of interaction with customers, such as responding to comments and inquiries, could be further enhanced. Building a stronger connection with clients through social media can help foster deeper relationships and increase customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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