📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Keurig Dr Pepper Social Media Strategy

Eager to learn how Keurig Dr Pepper is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Keurig Dr Pepper.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Keurig Dr Pepper is a leading beverage company that operates in various countries, including the United States, Canada, Mexico, and the Caribbean. With its headquarters based in Burlington, Massachusetts, the company caters to a wide range of clients, from households to offices and convenience stores.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Keurig Dr Pepper has excelled in several areas. Firstly, the company has successfully built a strong online presence across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn. By utilizing a diverse range of social media channels, they effectively reach their target audience and engage with them through creative and interactive content.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Keurig Dr Pepper's Successful Social Media Strategy

Secondly, Keurig Dr Pepper consistently develops and shares relevant and engaging content on its social media platforms. Whether it is posting mouth-watering images of their coffee and beverage products or sharing interesting facts and recipes, the company ensures that their content is appealing and valuable to their followers. This strategy helps to establish a strong connection with their audience, fostering loyalty and promoting brand awareness.

Conclusion

Additionally, Keurig Dr Pepper effectively utilizes social media as a tool for customer engagement and support. The company promptly responds to customer inquiries, comments, and feedback, showing that they value their customers and their opinions. This level of engagement helps to build trust and strengthens the relationship between the brand and its consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video