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Case Study: Kerr-McGee Social Media Strategy

Eager to learn how Kerr-McGee is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kerr-McGee.

Continue reading to find out!



Kerr-McGee is a multinational company with headquarters in the United States, operating in various countries worldwide. Primarily focused on the energy sector, Kerr-McGee caters to clients in the oil and gas industry, providing innovative solutions and services.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Kerr-McGee has successfully implemented several strategies that have positively impacted its online presence and engagement with target audiences.


After: Kerr-McGee's Successful Social Media Strategy

Firstly, the company leverages multiple social media platforms to connect with its clients and industry professionals. By maintaining active profiles on platforms such as LinkedIn and Twitter, Kerr-McGee effectively shares industry updates, insights, and thought leadership content. This approach allows for increased visibility and positions the company as an authoritative voice in the energy sector.


Additionally, Kerr-McGee actively engages with its social media followers through various forms of content. The company regularly posts informative articles, videos, and infographics, providing valuable knowledge to its clients and those interested in the industry. This approach helps to foster a sense of community and credibility among its audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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