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Case Study: Kennametal Social Media Strategy

Eager to learn how Kennametal is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kennametal.

Continue reading to find out!



Kennametal is a global leader in material science, engineering solutions, and advanced manufacturing technologies. With its headquarters in Pittsburgh, Pennsylvania, Kennametal operates in over 60 countries, serving a wide range of clients in industries such as aerospace, energy, transportation, and industrial manufacturing.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Kennametal has successfully leveraged various platforms to engage with its target audience and establish a strong online presence. Here are some of the commendable aspects of their social media strategy:


After: Kennametal's Successful Social Media Strategy

Firstly, Kennametal consistently shares valuable content related to material science, cutting-edge technologies, and industry trends. Through well-crafted articles, videos, and infographics, they provide informative and educational resources that resonate with their clients' interests. This approach positions Kennametal as a thought leader and trusted advisor in their respective industries.


Secondly, the company actively encourages user-generated content by highlighting success stories and projects involving their products. By showcasing real-world applications and customer experiences, Kennametal creates a sense of authenticity and establishes credibility within their online community.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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