Case Study: Kemet Social Media Strategy

Eager to learn how Kemet is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kemet.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Kemet is a global technology company specializing in the manufacturing of electronic components for various industries. Headquartered in the United States, Kemet has a presence in over 20 countries worldwide, including China, Germany, and Japan. The company primarily caters to clients in the automotive, industrial, telecommunications, and consumer electronics sectors.

Before: The Challenges of Social Media Marketing

On social media, Kemet demonstrates a strong presence and engagement with its audience. Firstly, the company consistently shares relevant and valuable content across its platforms. From industry insights and product updates to informative articles and videos, Kemet ensures that its social media posts provide value to its followers. This strategy helps establish the company as a thought leader and a source of reliable information within its industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kemet's Successful Social Media Strategy

In addition to sharing informative content, Kemet actively engages with its audience by responding to comments, messages, and inquiries in a timely manner. This demonstrates the company's commitment to customer satisfaction and fosters a sense of trust and connection with its followers. Kemet also encourages user-generated content, such as sharing customer success stories and featuring user-submitted photos or testimonials. By showcasing the positive experiences of its clients, Kemet further enhances its credibility and builds a community around its brand.

Conclusion

While Kemet's social media marketing strategy showcases several strengths, there is room for improvement. Firstly, the company could benefit from diversifying its content formats. Incorporating more visuals, such as infographics, images, and videos, can help make its posts more engaging and shareable. Visual content tends to attract higher levels of engagement and can help Kemet reach a broader audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video