Case Study: Kelly Services Social Media Strategy
Eager to learn how Kelly Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kelly Services.
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Introduction
Kelly Services is a global leader in providing workforce solutions, serving clients in more than 40 countries around the world. With its headquarters located in Troy, Michigan, Kelly Services offers a wide range of services to its diverse clientele, including temporary staffing, permanent placement, outsourcing, and consulting.
Before: The Challenges of Social Media Marketing
On social media, Kelly Services has successfully implemented a robust marketing strategy that effectively engages its target audience. One of the key strengths of their approach is their active presence on multiple platforms, such as Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a wider audience and connect with potential candidates and clients.
After: Kelly Services's Successful Social Media Strategy
Kelly Services effectively utilizes social media to showcase success stories and positive feedback from both their clients and candidates. By sharing these stories, they create a sense of trust and credibility, highlighting the positive impact their services have on individuals and businesses. Additionally, they consistently post informative and engaging content, such as industry news, career tips, and job opportunities, which keeps their audience informed and interested.
Conclusion
Moreover, Kelly Services recognizes the importance of visuals in social media marketing and incorporates eye-catching images and videos in their posts. This visual content not only captures attention but also allows them to showcase their diverse workforce and the industries they serve. By doing so, they humanize their brand, making it relatable and accessible to their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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