Case Study: Kellwood Social Media Strategy

Eager to learn how Kellwood is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kellwood.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Kellwood is a global company with headquarters in the United States. With a presence in multiple countries, including Europe and Asia, Kellwood serves a diverse range of clients across industries such as fashion, lifestyle, and consumer goods. As a company specializing in brand management and marketing, Kellwood understands the significance of an effective social media strategy in today's digital landscape.

Before: The Challenges of Social Media Marketing

On social media, Kellwood has excelled in several areas. Firstly, the company consistently engages with its audience by regularly posting relevant and engaging content. This helps to maintain brand visibility and keeps followers interested in their offerings. Moreover, Kellwood leverages social media platforms to promote its clients and their products, effectively expanding their reach and driving sales. Additionally, the company places emphasis on customer satisfaction and interaction by responding promptly to comments, questions, and concerns.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Kellwood's Successful Social Media Strategy

Despite these positive aspects, there are areas where Kellwood can improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content to include more interactive elements, such as videos, live streams, and user-generated content. This would not only create a more engaging experience for their audience but also foster a sense of community around the brands they represent. Moreover, Kellwood should consider tailoring content to specific social media platforms, as different platforms have varying user demographics and preferences.


In summary, Kellwood is a global brand management and marketing company that effectively utilizes social media to engage with clients and promote their products. By consistently posting relevant content, leveraging their clients' brands, and prioritizing customer interaction, Kellwood has achieved positive results on social media. However, the company could further enhance its strategy by diversifying content and tailoring it to specific platforms. By doing so, Kellwood can continue to strengthen its online presence and drive greater success for its clients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video