Case Study: Kajima Social Media Strategy
Eager to learn how Kajima is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Kajima.
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Introduction
Kajima Corporation is a global construction company that has its headquarters in Tokyo, Japan. With a presence in over 20 countries, including the United States, Australia, and the United Kingdom, Kajima addresses clients across various sectors, such as commercial, residential, and industrial.
Before: The Challenges of Social Media Marketing
On social media, Kajima Corporation has established a strong presence and engages effectively with its audience. The company understands the importance of showcasing its projects and expertise through visually appealing content. Through platforms like Instagram and YouTube, Kajima shares high-quality images and videos of its construction projects, highlighting their innovation and architectural design. This strategy helps the company establish itself as a leading player in the construction industry and attracts potential clients and partners.
After: Kajima's Successful Social Media Strategy
Moreover, Kajima effectively utilizes social media to communicate its corporate values and sustainability efforts. By sharing updates on initiatives related to environmental conservation, community engagement, and corporate social responsibility, the company cultivates a positive brand image and fosters trust among its followers. This approach resonates well with socially conscious individuals and organizations, further enhancing Kajima's reputation in the market.
Conclusion
While Kajima Corporation excels in several aspects of social media marketing, there are areas where improvement can be made. Firstly, the company could enhance its engagement with the online community by responding promptly to comments and messages. This would demonstrate their commitment to customer satisfaction and build stronger relationships with their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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