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Case Study: JTEKT India Social Media Strategy

Eager to learn how JTEKT India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JTEKT India.

Continue reading to find out!

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JTEKT India is a leading automotive and industrial component manufacturer with a strong presence in multiple countries. Headquartered in Haryana, India, the company caters to clients in India and abroad, providing high-quality products and innovative solutions.

Before: The Challenges of Social Media Marketing

On social media platforms, JTEKT India has adopted a proactive approach to engage with its target audience effectively. They consistently post engaging content related to their products, industry trends, and initiatives. Their social media presence is not limited to promotional content but also includes informative posts, such as industry news, product features, and customer testimonials. This strategy helps them demonstrate their expertise and build trust among their followers and potential customers.

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After: JTEKT India's Successful Social Media Strategy

Moreover, JTEKT India actively interacts with their audience by responding to customer queries, comments, and messages promptly. This responsiveness shows their commitment to excellent customer service and allows them to address any concerns or inquiries in a timely manner. This aspect of their social media strategy enhances their brand's reputation and fosters stronger connections with their customers.


Despite their commendable efforts, there are areas where JTEKT India's social media marketing strategy could be further improved. Firstly, they could consider diversifying their content formats by incorporating videos, infographics, or interactive posts. These visual elements can help to capture the attention of their audience and convey information more effectively.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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