Case Study: JOYY Social Media Strategy

Eager to learn how JOYY is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JOYY.

Continue reading to find out!

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JOYY is a global technology company that specializes in social media and entertainment platforms. With its headquarters in Beijing, China, JOYY operates in multiple countries including the United States, Singapore, Japan, and South Korea. The company primarily caters to a diverse range of clients, from individual content creators to large corporations seeking to engage with their online audience.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, JOYY has implemented several commendable strategies. Firstly, the company leverages its various platforms, such as Bigo Live and Hago, to connect with and engage users globally. By offering a variety of interactive features, JOYY ensures that users can actively participate and contribute to the content creation process. Moreover, the company actively promotes user-generated content, allowing individuals to showcase their talents and gain recognition within their respective communities.

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After: JOYY's Successful Social Media Strategy

Additionally, JOYY effectively utilizes influencer marketing on social media. By collaborating with popular influencers and celebrities, the company creates a buzz around its platforms and increases brand visibility. This strategy helps JOYY reach a wider audience and build credibility, as users are more likely to trust recommendations from their favorite content creators.


However, there are also areas where JOYY's social media marketing strategy can improve. Firstly, the company could focus on enhancing its customer engagement efforts. Responding to user comments and queries promptly, and providing valuable insights and support, can help build a stronger connection with the audience. Furthermore, regularly conducting surveys or using analytics tools can provide valuable feedback for the company to make informed decisions regarding its platforms and content.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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