Case Study: Jones Lang LaSalle Social Media Strategy
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Introduction
Jones Lang LaSalle (JLL) is a global professional services firm specializing in real estate and investment management. With headquarters in Chicago, United States, the company operates in over 80 countries, providing comprehensive services to clients ranging from individuals to multinational corporations.
Before: The Challenges of Social Media Marketing
JLL has successfully developed an engaging social media marketing strategy that effectively targets its diverse client base. By leveraging various social media platforms, JLL aims to connect with their audience, build brand awareness, and showcase their expertise in the real estate industry.
After: Jones Lang LaSalle's Successful Social Media Strategy
On social media, JLL excels at providing valuable content to their followers. They regularly share informative articles, market insights, and trends related to the real estate sector. By sharing such content, JLL positions itself as a thought leader, helping clients and industry professionals stay updated on crucial information.
Conclusion
Furthermore, JLL actively engages with their audience through interactive posts and discussions. They respond promptly to comments and inquiries, demonstrating their commitment to customer service. This approach not only fosters trust and loyalty among existing clients but also attracts potential customers by showcasing their dedication and responsiveness.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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