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Case Study: Johnson Matthey Social Media Strategy

Eager to learn how Johnson Matthey is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Johnson Matthey.

Continue reading to find out!

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Introduction

Johnson Matthey is a global leader in sustainable technologies, operating in over 30 countries worldwide. With its headquarters in London, the company caters to a broad range of clients from various industries, including automotive, pharmaceutical, and chemical.

Before: The Challenges of Social Media Marketing

On social media, Johnson Matthey has successfully established a strong presence and utilizes various platforms to engage with its audience. One commendable aspect of their strategy is the consistent sharing of valuable content. Through informative articles, videos, and case studies, they provide insights into their innovative technologies, highlighting their commitment to sustainability and environmental responsibility. This approach helps to position Johnson Matthey as an industry thought leader and builds credibility among their target audience.

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After: Johnson Matthey's Successful Social Media Strategy

Another notable strength of their social media marketing strategy is their active engagement with users. The company proactively responds to comments, questions, and feedback, fostering meaningful conversations and building relationships with their followers. This engagement demonstrates their dedication to customer service and ensures that their online presence is not just informative but also interactive.

Conclusion

However, there are areas where Johnson Matthey's social media strategy could be improved. One aspect to consider is diversifying content formats. While they excel in written content, incorporating more visual elements such as infographics, images, and videos could capture the attention of a wider audience and enhance the overall user experience. Additionally, exploring the potential of live streaming or webinars would allow them to present their technologies in a more interactive and engaging manner.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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