Case Study: Johnson Controls Social Media Strategy

Eager to learn how Johnson Controls is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Johnson Controls.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Johnson Controls is a globally recognized company that specializes in building efficiency solutions and energy management. With its headquarters in Cork, Ireland, Johnson Controls operates in over 150 countries, catering to a diverse range of clients, including commercial buildings, healthcare facilities, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media platforms, Johnson Controls has successfully implemented a robust marketing strategy that effectively engages its target audience and strengthens its brand presence. Here are some notable aspects of their approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Johnson Controls's Successful Social Media Strategy

Firstly, Johnson Controls leverages social media platforms to share industry insights and thought leadership content. By providing valuable information and tips related to energy management and building efficiency, they position themselves as a trusted authority and establish credibility with their audience.


Secondly, the company effectively utilizes visual content to enhance engagement. Through eye-catching photos and videos showcasing their innovative solutions and projects, Johnson Controls captures the attention of their followers and creates an immersive experience while highlighting their expertise and capabilities.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video