Case Study: John Wood Group Social Media Strategy

Eager to learn how John Wood Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for John Wood Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


John Wood Group is a global engineering company headquartered in Aberdeen, Scotland. With operations in over 60 countries, they cater to clients in the oil and gas, power, and infrastructure industries.

Before: The Challenges of Social Media Marketing

On social media, John Wood Group has established a strong presence by actively engaging with their audience. They consistently share informative and relevant content, ranging from industry news and updates to project highlights and case studies. By doing so, they effectively showcase their expertise and establish their credibility as a trusted provider of engineering solutions.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: John Wood Group's Successful Social Media Strategy

One of the noteworthy aspects of their social media strategy is their focus on visual content. They regularly share eye-catching images and videos that capture the scale and complexity of their projects, making their posts engaging and shareable. By leveraging the power of visual content, they are able to grab the attention of their target audience and generate interest in their services.


Furthermore, John Wood Group actively encourages user participation and engagement on social media. They prompt their followers to share their thoughts, ideas, and experiences related to engineering and construction projects. This approach fosters a sense of community and allows them to tap into the knowledge and insights of their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video