Case Study: John Wood Group Social Media Strategy
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Introduction
John Wood Group is a global engineering company headquartered in Aberdeen, Scotland. With operations in over 60 countries, they cater to clients in the oil and gas, power, and infrastructure industries.
Before: The Challenges of Social Media Marketing
On social media, John Wood Group has established a strong presence by actively engaging with their audience. They consistently share informative and relevant content, ranging from industry news and updates to project highlights and case studies. By doing so, they effectively showcase their expertise and establish their credibility as a trusted provider of engineering solutions.
After: John Wood Group's Successful Social Media Strategy
One of the noteworthy aspects of their social media strategy is their focus on visual content. They regularly share eye-catching images and videos that capture the scale and complexity of their projects, making their posts engaging and shareable. By leveraging the power of visual content, they are able to grab the attention of their target audience and generate interest in their services.
Conclusion
Furthermore, John Wood Group actively encourages user participation and engagement on social media. They prompt their followers to share their thoughts, ideas, and experiences related to engineering and construction projects. This approach fosters a sense of community and allows them to tap into the knowledge and insights of their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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