Case Study: John Wiley & Sons Social Media Strategy
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Introduction
John Wiley & Sons is a renowned global publishing company with its headquarters located in Hoboken, New Jersey, USA. With more than 200 years of experience, it has established a strong presence in countries such as the United States, United Kingdom, Germany, Australia, and many others. John Wiley & Sons primarily addresses academic, professional, and educational markets, serving students, researchers, professionals, and institutions worldwide.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, John Wiley & Sons has successfully utilized various platforms to engage with its target audience. One positive aspect of their strategy is their consistent presence across different social media channels. They actively maintain profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram, enabling them to reach a wide range of individuals and organizations interested in their content and services.
After: John Wiley & Sons's Successful Social Media Strategy
Furthermore, John Wiley & Sons effectively leverage social media to share valuable and informative content. They regularly post updates on industry trends, research findings, and educational resources, providing their audience with relevant and engaging material. By doing so, they establish themselves as a trusted source of information and knowledge within their respective fields.
Conclusion
Another commendable aspect of their social media strategy is the emphasis they place on building a community. John Wiley & Sons actively encourages audience interaction by responding to comments, addressing queries, and fostering discussions. By creating a sense of community, they foster loyalty and strengthen relationships with their clients and followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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