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Case Study: Joby Aviation Social Media Strategy

Eager to learn how Joby Aviation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Joby Aviation.

Continue reading to find out!

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Joby Aviation is an innovative aerospace company that specializes in electric vertical takeoff and landing (eVTOL) aircraft. Headquartered in California, USA, Joby operates globally with a strong presence in the United States, Europe, and Asia. The company's primary focus is on developing environmentally friendly and efficient air transportation solutions.

Before: The Challenges of Social Media Marketing

On social media, Joby Aviation has successfully implemented a strategic marketing approach to engage with its target audience. Primarily targeting tech enthusiasts, aviation enthusiasts, and environmentally conscious individuals, Joby effectively uses social media platforms to create awareness and generate interest in its visionary eVTOL aircraft.

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After: Joby Aviation's Successful Social Media Strategy

One of the key strengths of Joby's social media strategy lies in its compelling content creation. The company regularly shares visually captivating images and videos of their aircraft in action, highlighting the sleek design and groundbreaking technology. This helps to create a sense of excitement and anticipation among their followers, effectively building a community of enthusiasts around their brand.


Joby has also skillfully leveraged social media to educate and inform its audience about the benefits of eVTOL aircraft. Through blog posts, articles, and engaging infographics, the company disseminates information about the positive environmental impact of electric aviation and the potential for transforming urban air transportation. By positioning themselves as thought leaders in the industry, Joby builds credibility and trust among their followers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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