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Case Study: JOANN Social Media Strategy

Eager to learn how JOANN is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JOANN.

Continue reading to find out!

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Introduction

JOANN is a renowned American fabric and craft retailer that has been serving creative individuals for over 75 years. With headquarters in Hudson, Ohio, JOANN operates in over 850 stores across the United States. Their target audience consists of craft enthusiasts, DIYers, and those who seek inspiration and materials for their artistic endeavors.

Before: The Challenges of Social Media Marketing

On social media, JOANN excels in connecting with their audience and nurturing a vibrant community of creative individuals. Through various social media platforms, they actively engage with their followers by sharing inspiring content, showcasing the latest trends, and offering useful tips and tutorials. JOANN's social media strategy revolves around fostering a sense of belonging and encouraging their audience to share their own creations, using branded hashtags and contests to drive user-generated content.

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After: JOANN's Successful Social Media Strategy

One of the highlights of JOANN's social media marketing is their commitment to providing valuable educational content. They regularly create and share step-by-step video tutorials, blog posts, and how-to guides, ensuring that their audience has access to the knowledge and skills needed to bring their creative ideas to life. This approach not only establishes JOANN as an authoritative voice in the crafting community but also strengthens their relationship with their customers by offering continued support.

Conclusion

Moreover, JOANN effectively leverages influencer collaborations to expand their reach and tap into new audiences. They partner with popular influencers in the crafting and DIY space, who create content featuring JOANN's products and promote their brand on their own social media channels. This strategy allows JOANN to reach a wider audience and gain credibility among potential customers who trust the recommendations of these influencers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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