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Case Study: Jiangsu Hengrui Medicine Social Media Strategy

Eager to learn how Jiangsu Hengrui Medicine is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Jiangsu Hengrui Medicine.

Continue reading to find out!

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Introduction

Jiangsu Hengrui Medicine is a pharmaceutical company headquartered in China, with a strong presence in the global market. With operations spanning across several countries including the United States, Japan, and Europe, the company caters to a wide range of clients in the healthcare industry.

Before: The Challenges of Social Media Marketing

On social media, Jiangsu Hengrui Medicine has successfully established a strong online presence, engaging with its audience and showcasing its expertise. One of the notable aspects of their social media marketing strategy is their commitment to providing valuable and informative content. Through regular updates, they share relevant industry news, research findings, and insights, positioning themselves as a reliable source of information for both healthcare professionals and patients.

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After: Jiangsu Hengrui Medicine's Successful Social Media Strategy

The company also actively encourages community engagement on social media platforms. They facilitate dialogues by inviting discussions and responding to user comments and queries promptly. By doing so, they not only foster a sense of connection with their audience but also build trust and credibility among their followers.

Conclusion

Furthermore, Jiangsu Hengrui Medicine effectively utilizes visual content to captivate its audience. Through eye-catching visuals such as infographics, images, and videos, they ensure that their messages stand out in the crowded social media landscape. This approach not only enhances the visual appeal of their content but also makes complex medical concepts more accessible and understandable to a broader audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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