Case Study: JDS Uniphase Social Media Strategy

Eager to learn how JDS Uniphase is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JDS Uniphase.

Continue reading to find out!

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JDS Uniphase Corporation is a global technology company that specializes in optical communications products and solutions. Headquartered in San Jose, California, it operates in multiple countries around the world, including the United States, Canada, China, and Germany. JDS Uniphase primarily caters to clients in the telecommunications industry, providing innovative and reliable optical networking components and subsystems.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, JDS Uniphase has adopted some commendable strategies. Firstly, the company maintains an active online presence on popular platforms such as Twitter, LinkedIn, and YouTube. This allows them to engage with their target audience and establish themselves as a thought leader in the industry. By regularly sharing informative content, industry insights, and product updates, JDS Uniphase effectively communicates its expertise to its followers.

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After: JDS Uniphase's Successful Social Media Strategy

Furthermore, JDS Uniphase actively encourages two-way communication on social media platforms. They respond promptly to customer inquiries, feedback, and concerns, demonstrating their commitment to customer satisfaction. By actively engaging with their audience, JDS Uniphase builds trust and establishes meaningful connections with their customers.


However, there are still areas in which JDS Uniphase's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying its social media presence by exploring other platforms such as Instagram or Facebook. These platforms offer unique opportunities for visual storytelling and reaching a broader audience. By expanding their social media footprint, JDS Uniphase can tap into new customer segments and improve brand awareness.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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