Case Study: JDE Peet's Social Media Strategy

Eager to learn how JDE Peet's is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JDE Peet's.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


JDE Peet's is a multinational coffee and tea company headquartered in Amsterdam, Netherlands. With a presence in over 140 countries, JDE Peet's caters to a diverse range of clients, including coffee lovers, tea enthusiasts, and wholesale partners.

Before: The Challenges of Social Media Marketing

On social media, JDE Peet's excels in several areas. Firstly, the company effectively utilizes platforms like Facebook, Instagram, and Twitter to engage with its audience. By actively responding to customer inquiries, comments, and reviews, JDE Peet's demonstrates a commitment to customer satisfaction and fosters a sense of connection with its clientele. This approach not only strengthens brand loyalty but also builds trust among consumers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: JDE Peet's's Successful Social Media Strategy

Secondly, JDE Peet's employs visually appealing and engaging content on its social media channels. Through high-quality images, videos, and creative campaigns, the company effectively captures the attention of its target audience. This visually appealing content not only showcases JDE Peet's wide range of products but also conveys the company's commitment to quality and innovation.


However, there are a few areas where JDE Peet's can further improve its social media marketing strategy. Firstly, the company could benefit from enhancing its influencer marketing efforts. Partnering with influencers who align with JDE Peet's values and target audience can help increase brand visibility and expand the reach of its social media campaigns.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video