Case Study: JD Health Social Media Strategy

Eager to learn how JD Health is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JD Health.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


JD Health is a leading healthcare platform, providing medical consultations, medication delivery, and health management services to users in China. With its headquarters based in Beijing, the company operates primarily in China, catering to a vast customer base comprising individuals seeking convenient and reliable healthcare solutions.

Before: The Challenges of Social Media Marketing

On social media, JD Health has successfully implemented various strategies to engage with its audience and strengthen its brand presence. Firstly, the company leverages popular social media platforms such as WeChat and Weibo, which have extensive user reach in China. By actively participating in discussions and sharing informative and educational content, JD Health establishes itself as a credible source of health-related information.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: JD Health's Successful Social Media Strategy

Secondly, JD Health effectively utilizes influencer marketing to expand its reach and credibility. Collaborating with influential healthcare professionals and celebrities, the company promotes its services through engaging and relatable content, thus increasing brand awareness among its target audience.


Furthermore, JD Health excels in customer engagement on social media through prompt and personalized responses. By actively addressing customer queries, concerns, and feedback, the company enhances customer satisfaction and builds a loyal community of users. This not only helps in retaining existing customers but also attracts new ones through positive word-of-mouth.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video