Case Study: Jastrzebska Spólka Weglowa Social Media Strategy

Eager to learn how Jastrzebska Spólka Weglowa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Jastrzebska Spólka Weglowa.

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Jastrzebska Spólka Weglowa (JSW) is a leading Polish mining company, specializing in the extraction and distribution of coal. With its headquarters located in Jastrzebie-Zdroj, Poland, JSW operates primarily in Poland's Silesian region, known for its rich coal deposits. The company caters to a wide range of clients, including industrial customers, energy producers, and residential consumers, providing them with high-quality coal products.

Before: The Challenges of Social Media Marketing

On social media, JSW has implemented effective strategies to engage with its target audience and promote its brand. One of the strengths of JSW's social media presence is the regular sharing of informative and engaging content. Through visually appealing posts, the company effectively educates its followers about the benefits and uses of coal, highlighting its importance in energy production and industrial applications.

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After: Jastrzebska Spólka Weglowa's Successful Social Media Strategy

Additionally, JSW effectively uses social media platforms to showcase its commitment to sustainability and environmental responsibility. Through posts and videos, the company demonstrates its efforts to reduce greenhouse gas emissions, promote reforestation, and invest in renewable energy sources. By sharing these initiatives, JSW portrays itself as a responsible and forward-thinking mining company, appealing to environmentally conscious customers and stakeholders.


Despite its successful social media presence, JSW could further improve its marketing strategy by enhancing its interaction with followers. Engaging in two-way conversations and promptly responding to comments and inquiries would foster better customer relationships and build trust. Additionally, JSW could utilize social media analytics to gain insights into the preferences and interests of its audience, allowing for more targeted content creation and personalized marketing efforts.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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