Case Study: Japan Airlines Social Media Strategy
Eager to learn how Japan Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Japan Airlines.
Continue reading to find out!
While JAL has demonstrated commendable efforts in leveraging social media for its marketing activities, there are areas where improvement could enhance its strategy further. Firstly, the airline could explore the potential of live streaming platforms, such as YouTube or Instagram Live, to give its audience an immersive experience of flying with JAL. Live content can provide viewers with real-time updates, exclusive interviews with pilots or crew members, and virtual tours of the aircraft, offering a unique opportunity to showcase the airline's services in a dynamic manner.
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