Case Study: Japan Airlines Social Media Strategy

Eager to learn how Japan Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Japan Airlines.

Continue reading to find out!

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Japan Airlines, commonly known as JAL, is a major international airline based in Tokyo, Japan. With its headquarters located in Shinagawa, JAL serves as the primary carrier for both domestic and international flights, connecting passengers to various destinations across Asia, Europe, the Americas, and Oceania. The company aims to cater to a diverse range of clients, including both leisure and business travelers.

Before: The Challenges of Social Media Marketing

One of the notable aspects of JAL's social media marketing strategy is its commitment to engaging and interactive content. Through platforms such as Facebook, Instagram, and Twitter, the airline consistently shares visually captivating and informative posts. These posts often include stunning photographs of scenic destinations, unique cultural experiences, and behind-the-scenes glimpses into the airline's operations. By leveraging engaging content, JAL effectively captures the attention and interest of its audience, encouraging them to actively participate in discussions and share their travel experiences.

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After: Japan Airlines's Successful Social Media Strategy

In addition to engaging content, JAL maintains a strong presence on social media by actively responding to customer inquiries and feedback. The airline promptly addresses customer concerns, providing personalized assistance and guidance whenever required. This level of responsiveness contributes to a positive customer experience, fostering a sense of satisfaction and loyalty among passengers.


While JAL has demonstrated commendable efforts in leveraging social media for its marketing activities, there are areas where improvement could enhance its strategy further. Firstly, the airline could explore the potential of live streaming platforms, such as YouTube or Instagram Live, to give its audience an immersive experience of flying with JAL. Live content can provide viewers with real-time updates, exclusive interviews with pilots or crew members, and virtual tours of the aircraft, offering a unique opportunity to showcase the airline's services in a dynamic manner.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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