📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Jacobs Engineering Group Social Media Strategy

Eager to learn how Jacobs Engineering Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Jacobs Engineering Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Jacobs Engineering Group is a global company providing technical, professional, and construction services. With headquarters in Dallas, Texas, it operates in various industries across multiple countries such as the United States, United Kingdom, Canada, Australia, and more. Jacobs caters to clients in sectors like aerospace, defense, transportation, infrastructure, and environmental services.

Before: The Challenges of Social Media Marketing

On social media platforms, Jacobs Engineering Group has a commendable strategy that effectively engages its audience. Firstly, their content showcases their expertise and highlights their successful projects. They often share case studies, project updates, and innovative engineering solutions, providing valuable insights to their followers. By doing so, they position themselves as a trusted leader in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Jacobs Engineering Group's Successful Social Media Strategy

Moreover, Jacobs takes the time to respond to comments and inquiries from their followers, demonstrating their commitment to customer satisfaction. This engagement helps build a strong relationship with their audience and fosters a sense of trust and reliability.

Conclusion

Additionally, the company effectively utilizes visual content on social media. They share captivating images and videos that provide a behind-the-scenes look into their projects and showcase the impact they have on communities. This visual storytelling approach helps create a deeper connection with their followers and enhances their brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video