Case Study: Jackson Financial Social Media Strategy

Eager to learn how Jackson Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Jackson Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Jackson Financial is a global financial services firm that operates in multiple countries, including the United States, Canada, and Australia. With its headquarters based in New York City, the company specializes in offering a wide range of financial products and services to both individual and corporate clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Jackson Financial has shown great promise in effectively engaging its target audience. One commendable aspect of their strategy is the consistent and regular posting of relevant content across various social media platforms. By providing valuable insights, tips, and updates related to finance, the company aims to establish itself as a trusted source of information for its clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Jackson Financial's Successful Social Media Strategy

Another strength lies in the company's use of interactive features on social media. Jackson Financial encourages two-way communication with its audience by actively responding to comments, messages, and inquiries. By engaging in conversations and building relationships with their followers, they create a sense of trust and credibility.

Conclusion

Furthermore, Jackson Financial has successfully utilized social media to showcase their expertise and industry knowledge. They frequently publish thought leadership articles, informative videos, and shareable infographics that demonstrate their understanding of the financial landscape. This not only enhances their brand reputation but also attracts potential clients who are seeking guidance in managing their finances.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video