📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: J.C. Penney Social Media Strategy

Eager to learn how J.C. Penney is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for J.C. Penney.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

J.C. Penney is a well-known retail company that has established a strong presence in the United States. With its headquarters located in Plano, Texas, J.C. Penney primarily caters to a broad customer base, targeting individuals and families looking for affordable and stylish clothing, home goods, and accessories.

Before: The Challenges of Social Media Marketing

On social media, J.C. Penney has adopted a proactive approach to engage with its audience. The company consistently creates and shares engaging content across various platforms, including Facebook, Instagram, Twitter, and YouTube. By utilizing these channels effectively, J.C. Penney has managed to build a loyal online community and reach a large number of potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: J.C. Penney's Successful Social Media Strategy

One of the notable strengths of J.C. Penney's social media marketing strategy is its focus on user-generated content. The company encourages its customers to share their experiences and showcase their style by featuring them on their social media platforms. This not only boosts customer engagement but also serves as a powerful marketing tactic by leveraging the influence of happy customers.

Conclusion

Furthermore, J.C. Penney ensures that it provides valuable and relevant content to its followers. The company regularly shares styling tips, fashion trends, and offers exclusive deals and promotions. By doing so, J.C. Penney keeps its audience engaged and incentivizes them to stay connected and make purchases.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video