Case Study: J&J Snack Foods Social Media Strategy

Eager to learn how J&J Snack Foods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for J&J Snack Foods.

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J&J Snack Foods is a renowned food manufacturing company that operates primarily in the United States. With its headquarters in Pennsauken, New Jersey, the company has been serving delicious snacks and frozen treats to consumers since 1971. J&J Snack Foods caters to a wide range of clients, including schools, convenience stores, theaters, theme parks, and restaurants.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, J&J Snack Foods has successfully utilized various platforms to engage with its target audience. Firstly, the company consistently shares visually appealing content on platforms such as Instagram and Facebook, showcasing their mouthwatering products in fun and creative ways. By doing so, they effectively capture the attention of their followers and potential customers.

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After: J&J Snack Foods's Successful Social Media Strategy

Additionally, J&J Snack Foods actively encourages user-generated content by running contests and campaigns that involve their customers. This strategy not only promotes engagement but also creates a sense of authenticity and trust surrounding the brand. By featuring user-generated images and videos, the company humanizes its products and fosters a sense of community among its consumers.


Moreover, J&J Snack Foods effectively leverages social media to communicate with its customers on a personal level. They respond promptly to comments, messages, and customer inquiries, ensuring that their online presence is interactive and customer-focused. By doing so, the company establishes a strong bond with its customers and builds long-lasting relationships.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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