📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: ITT Industries Social Media Strategy

Eager to learn how ITT Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ITT Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

ITT Industries, headquartered in the United States, is a global diversified industrial company that operates in multiple countries including the United States, Canada, Germany, and China. With a wide range of products and services, ITT Industries serves various sectors such as aerospace, defense, transportation, industrial, and energy.

Before: The Challenges of Social Media Marketing

On social media, ITT Industries has adopted several effective strategies to engage with its audience and maintain a strong online presence. Firstly, the company regularly posts informative and engaging content related to their industry, including updates on new products, technological advancements, and industry trends. This helps to position ITT Industries as a thought leader and resource in their field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ITT Industries's Successful Social Media Strategy

Secondly, ITT Industries actively interacts with its followers by responding to comments, messages, and inquiries in a timely manner. This level of engagement demonstrates their commitment to customer service and establishes a positive rapport with their target audience.

Conclusion

Additionally, the company successfully utilizes social media to showcase their corporate social responsibility initiatives. ITT Industries often shares stories and updates about their sustainability efforts, community involvement, and employee volunteering activities. This not only enhances their brand image but also resonates with socially-conscious consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video