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Case Study: Israel Chemicals Social Media Strategy

Eager to learn how Israel Chemicals is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Israel Chemicals.

Continue reading to find out!

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Israel Chemicals (ICL) is a global specialty minerals and chemicals company. Headquartered in Tel Aviv, Israel, ICL operates in over 30 countries worldwide, with a strong presence in Israel, the United States, Europe, and China. The company caters to a diverse range of clients across various industries, including agriculture, food, cleaning products, and industrial applications.

Before: The Challenges of Social Media Marketing

ICL has established an effective social media marketing strategy, leveraging platforms such as Facebook, Twitter, and LinkedIn to engage with its audience and build a strong online presence. Through its social media channels, ICL provides valuable industry insights, updates on its products and services, and shares relevant news articles and research. By sharing useful content, ICL positions itself as a thought leader in the industry, attracting the attention of both existing and potential clients.

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After: Israel Chemicals's Successful Social Media Strategy

One of the key strengths of ICL's social media strategy is its focus on engaging and interacting with its followers. The company actively responds to comments, questions, and messages from its audience, creating a sense of community and fostering meaningful connections. Additionally, ICL regularly conducts contests, giveaways, and surveys, encouraging user participation and increasing brand awareness. By prioritizing engagement, ICL ensures that its social media presence is not just one-sided, but rather a platform for two-way communication.


While ICL has several positive aspects to its social media marketing strategy, there are also areas for improvement. Firstly, the company could benefit from diversifying its content formats. While ICL shares informative articles and updates, incorporating visual elements such as images, videos, and infographics could help enhance engagement and make the content more shareable. Visual content tends to drive higher levels of interaction and reach on social media platforms.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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