Case Study: iRobot Social Media Strategy
Eager to learn how iRobot is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for iRobot.
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While iRobot's social media marketing strategy has several strengths, there are areas that could benefit from improvement. Firstly, the company could focus on diversifying its content to cater to a wider range of audience interests. Currently, much of their content revolves around the practical uses and features of their cleaning robots. By incorporating lifestyle content, home organization tips, and other related topics, iRobot can attract a broader audience and maintain their attention even when they are not actively seeking cleaning solutions.
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