Case Study: iRobot Social Media Strategy

Eager to learn how iRobot is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for iRobot.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


iRobot is a leading global consumer robot company known for its innovative home cleaning solutions. With headquarters in Bedford, Massachusetts, iRobot operates in numerous countries including the United States, Europe, and Asia. Their products are designed to assist individuals with household tasks, making cleaning more efficient and convenient. iRobot's clients primarily consist of homeowners seeking robotic solutions to simplify their everyday lives.

Before: The Challenges of Social Media Marketing

On social media, iRobot has successfully captured the attention of its target audience through various strategies. Firstly, the company actively engages with its customers by sharing informative content, tips, and tricks related to their products. This creates a sense of community and establishes iRobot as a trusted source of knowledge in the field of home cleaning robots. Additionally, iRobot utilizes visually appealing and interactive content such as videos and infographics to showcase the capabilities of their robots. This not only grabs users' attention but also effectively conveys the benefits of their products.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: iRobot's Successful Social Media Strategy

Furthermore, iRobot actively encourages user-generated content by running contests and giveaways. By inviting users to share their experiences and photos using iRobot products, the company fosters a sense of brand advocacy and creates a valuable pool of user-generated content to showcase on their social media platforms. This approach not only increases engagement but also allows potential customers to see real-life examples of iRobot products in action.


While iRobot's social media marketing strategy has several strengths, there are areas that could benefit from improvement. Firstly, the company could focus on diversifying its content to cater to a wider range of audience interests. Currently, much of their content revolves around the practical uses and features of their cleaning robots. By incorporating lifestyle content, home organization tips, and other related topics, iRobot can attract a broader audience and maintain their attention even when they are not actively seeking cleaning solutions.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video