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Case Study: Invesco Social Media Strategy

Eager to learn how Invesco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Invesco.

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Introduction

Invesco is a global investment management company headquartered in Atlanta, Georgia. It operates in various countries around the world, including the United States, Canada, the United Kingdom, and several Asian countries. Invesco primarily caters to institutional and individual clients, offering a wide range of investment solutions.

Before: The Challenges of Social Media Marketing

On social media, Invesco has successfully implemented several strategies that have contributed to its brand visibility and engagement with its target audience. Firstly, the company consistently shares valuable content related to investment insights, market trends, and financial education. By offering relevant and informative posts, Invesco positions itself as a trusted source of expertise in the industry.

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After: Invesco's Successful Social Media Strategy

Furthermore, Invesco effectively utilizes social media platforms to highlight its corporate social responsibility initiatives. The company frequently showcases its efforts towards sustainable investments, community involvement, and diversity and inclusion. By sharing these initiatives, Invesco connects with socially conscious individuals and reinforces its commitment to making a positive impact.

Conclusion

In terms of improvement points, Invesco could enhance its social media marketing strategy by further leveraging user-generated content. Encouraging clients and followers to share their experiences with Invesco can amplify the brand's reach and credibility. Additionally, incorporating more interactive elements such as polls, quizzes, and contests can boost engagement levels and create a sense of community among its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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