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Case Study: Intl. Flavors & Fragrances Social Media Strategy

Eager to learn how Intl. Flavors & Fragrances is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Intl. Flavors & Fragrances.

Continue reading to find out!



Intl. Flavors & Fragrances (IFF) is a global company specializing in the creation and manufacturing of flavors, fragrances, and cosmetic actives. With headquarters in New York, IFF operates in over 30 countries, serving clients in various industries including food and beverages, personal care, and household products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, IFF has successfully leveraged these platforms to engage with its audience and showcase its innovative products. One of the strengths of their strategy lies in their ability to create captivating content that resonates with their target market. By focusing on visual storytelling, IFF effectively portrays the sensory experiences their flavors and fragrances can evoke.


After: Intl. Flavors & Fragrances's Successful Social Media Strategy

Another excellent aspect of IFF's social media marketing is its commitment to highlighting sustainability initiatives. Through their platforms, they showcase their dedication to responsible sourcing, ethical practices, and environmental consciousness. By sharing updates on these initiatives, IFF not only appeals to socially-conscious consumers but also positions itself as a responsible and trustworthy company.


While IFF's social media presence is commendable, there are areas where they can improve their strategy. One such aspect is increasing interactive engagement with their followers. By actively responding to comments and messages, IFF can foster a stronger sense of community and build lasting relationships with their customers.

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