Case Study: Intl. Business Machines Social Media Strategy

Eager to learn how Intl. Business Machines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Intl. Business Machines.

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Introduction

Introduction:

Before: The Challenges of Social Media Marketing

Intl. Business Machines (IBM) is a global technology company with its headquarters in Armonk, New York, USA. With a presence in over 170 countries, IBM serves a wide range of clients, including businesses, governments, and individuals, catering to various industries such as finance, healthcare, retail, and more.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Intl. Business Machines's Successful Social Media Strategy

Positive Aspects of IBM's Social Media Marketing Strategy:

Conclusion

IBM leverages social media platforms effectively to engage with its audience and create brand awareness. One of the notable aspects of its social media marketing strategy is the production of high-quality and informative content. IBM regularly shares industry insights, case studies, and thought leadership articles, positioning itself as a trusted advisor in the technology space. This approach helps IBM establish credibility and attracts a diverse set of followers.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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