Case Study: International Paper Social Media Strategy
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Secondly, International Paper leverages social media as a platform for employee engagement. They showcase their diverse workforce and highlight individual achievements, strengthening their brand as an inclusive and supportive employer. By featuring employee-led initiatives and emphasizing their dedication to safety and professional development, they build a positive internal culture that resonates with their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.