Case Study: International Paper Social Media Strategy
Eager to learn how International Paper is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for International Paper.
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Introduction
International Paper is a leading global producer of renewable fiber-based packaging, pulp, and paper products. With headquarters in Memphis, Tennessee, they have a strong presence in over 25 countries, including the United States, Europe, Latin America, and Asia. This multinational company primarily caters to businesses in various industries such as food and beverage, personal care, healthcare, and retail.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, International Paper has successfully utilized these platforms to engage with their target audience and showcase their commitments and initiatives. Their social media presence is notable for several reasons.
After: International Paper's Successful Social Media Strategy
Firstly, International Paper effectively uses social media to communicate its sustainability efforts. They highlight their dedication to responsible forestry practices, recycling programs, and community engagement. By sharing impactful stories and photos, they effectively convey their commitment to environmental stewardship.
Conclusion
Secondly, International Paper leverages social media as a platform for employee engagement. They showcase their diverse workforce and highlight individual achievements, strengthening their brand as an inclusive and supportive employer. By featuring employee-led initiatives and emphasizing their dedication to safety and professional development, they build a positive internal culture that resonates with their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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