Case Study: International Game Technology Social Media Strategy

Eager to learn how International Game Technology is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for International Game Technology.

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International Game Technology (IGT) is a global leader in gaming and lottery solutions, with headquarters in London, England. The company operates in over 100 countries, serving both land-based and online casinos, governments, and lottery organizations. With a strong presence in Europe, North America, and Asia, IGT caters to a wide range of clients in the gaming industry.

Before: The Challenges of Social Media Marketing

IGT has implemented an effective social media marketing strategy, which has brought several benefits to the company. Firstly, their presence on platforms such as Facebook, Twitter, and Instagram allows them to engage directly with their target audience, building brand loyalty and creating a community of enthusiastic players. Through creative and compelling content, IGT showcases its innovative game offerings, announces new products, and runs exciting promotions, effectively generating buzz and excitement among its followers. Additionally, by leveraging social media influencers and partnerships, IGT expands its reach and enhances its brand credibility.

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After: International Game Technology's Successful Social Media Strategy

However, there are some areas where IGT's social media marketing strategy can be improved. Firstly, while their content is engaging, there is an opportunity for more consistent posting across platforms. Increasing the frequency of posts can help maintain a higher level of engagement and keep the audience informed about the latest updates and promotions. Secondly, IGT could benefit from establishing a more personalized approach to interacting with their audience on social media. This could include responding to comments and messages in a timely manner, conducting polls or surveys to gather feedback, and initiating conversations around relevant gaming topics to foster a sense of community.


In conclusion, IGT has successfully utilized social media platforms to connect with its audience and promote its gaming solutions. Through engaging content and strategic partnerships, the company has managed to build brand loyalty and generate excitement among its followers. However, by increasing the frequency of posts and implementing a more personalized approach to interaction, IGT can further enhance its social media marketing strategy, ultimately strengthening its position as a leader in the gaming industry.

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How KBC increases social media engagement

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