Case Study: International Flavors & Fragrances Social Media Strategy

Eager to learn how International Flavors & Fragrances is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for International Flavors & Fragrances.

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International Flavors & Fragrances (IFF) is a leading global company specializing in the creation and manufacturing of flavors, fragrances, and other specialty ingredients for a wide range of consumer products. With its headquarters in New York, IFF operates in over 30 countries, serving clients in various industries such as food and beverages, personal care, and household products.

Before: The Challenges of Social Media Marketing

On the social media front, IFF has established a strong online presence, leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with its audience and promote its products and services. By using social media as a marketing tool, IFF is able to engage with clients, foster brand loyalty, and showcase its innovative creations in a visually appealing manner.

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After: International Flavors & Fragrances's Successful Social Media Strategy

One of the standout features of IFF's social media marketing strategy is its emphasis on storytelling. Through captivating visuals and well-crafted narratives, the company shares the journey behind their flavors and fragrances, giving clients a glimpse into the creative process. This approach not only highlights the craftsmanship and expertise of IFF but also enables clients to develop a deeper connection with the brand.


Furthermore, IFF actively engages with its audience by frequently posting content that is both informative and entertaining. By sharing interesting facts, trending topics, and engaging visuals, IFF keeps its followers informed and entertained, effectively maintaining their interest and loyalty. This active engagement not only enhances brand visibility but also positions IFF as a thought leader within the industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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