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Case Study: International Consolidated Airlines Social Media Strategy

Eager to learn how International Consolidated Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for International Consolidated Airlines.

Continue reading to find out!

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Introduction

International Consolidated Airlines (IAG) is a leading airline group headquartered in London, United Kingdom. The company operates globally, with primary operations in the United Kingdom and Spain. IAG's portfolio includes well-known airlines such as British Airways, Iberia, Aer Lingus, and Vueling. With its diverse range of airlines, IAG caters to a broad client base, including both leisure and business travelers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, IAG demonstrates a strong presence and engagement across various platforms. One commendable aspect of their strategy is the use of visually appealing content. Through captivating images and videos, IAG effectively showcases the destinations, services, and experiences they offer. This visual storytelling approach helps create an emotional connection with their audience, driving engagement and brand loyalty.

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After: International Consolidated Airlines's Successful Social Media Strategy

Another positive aspect is IAG's commitment to customer service on social media. They promptly respond to customer inquiries, feedback, and complaints, demonstrating a high level of attentiveness and care. By addressing customer concerns publicly, IAG showcases transparency and fosters trust with their audience. This dedication to customer service helps in building a positive brand image and enhancing customer satisfaction.

Conclusion

However, there are areas where IAG's social media marketing strategy could benefit from improvement. Firstly, they could consider diversifying their content formats. While their visual content is impressive, incorporating other formats like live videos, user-generated content, and interactive features can provide a fresh and engaging experience for their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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