Case Study: Intermediate Capital Group Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Intermediate Capital Group (ICG) is a global alternative asset manager headquartered in London, United Kingdom. With a presence in major financial centers across the globe, including Europe, North America, and Asia, ICG serves a diverse range of clients, including institutional investors, corporations, and high-net-worth individuals.
After: Intermediate Capital Group's Successful Social Media Strategy
Good things on social media:
Conclusion
ICG has successfully leveraged social media platforms to strengthen its brand image and engage with its target audience. Firstly, the company actively shares insightful content on various social media channels, such as LinkedIn and Twitter, providing valuable market updates, thought leadership articles, and industry trends. This approach helps establish ICG as a trusted source of information among its clients and industry peers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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