Case Study: Interfor Social Media Strategy
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Introduction
Interfor is a leading global provider of wood products, with headquarters in Vancouver, Canada. With operations in Canada and the United States, Interfor serves a wide range of clients in the construction, renovation, and manufacturing industries. The company's social media marketing strategy plays a crucial role in connecting with their audience and showcasing their products and services.
Before: The Challenges of Social Media Marketing
On social media, Interfor excels in several key areas. Firstly, they have a strong presence on multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn. This allows them to reach a diverse audience and engage with potential customers in various ways. Through regular updates, they share valuable content such as product information, industry news, and project highlights, which keeps their followers informed and interested.
After: Interfor's Successful Social Media Strategy
Secondly, Interfor actively engages with their audience by responding promptly to comments, messages, and inquiries. This level of interaction fosters positive relationships with their customers, who appreciate the company's commitment to providing exceptional service and support. Furthermore, Interfor leverages user-generated content by reposting and showcasing customer testimonials and project photos. This not only increases brand loyalty but also serves as free promotion and social proof for potential clients.
Conclusion
Despite these strengths, there are a few areas where Interfor's social media marketing strategy could be improved. Firstly, they could consider diversifying their content formats to include videos, infographics, or live streaming sessions. Such multimedia content can capture attention more effectively and provide a visually engaging experience for their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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