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Case Study: Inpex Social Media Strategy

Eager to learn how Inpex is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Inpex.

Continue reading to find out!

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Introduction

Inpex is a global energy company with headquarters in Tokyo, Japan. With a presence in over 20 countries, Inpex is a leading player in the exploration, development, and production of oil and natural gas. The company's diverse portfolio includes projects in Australia, Indonesia, the United Arab Emirates, and the United States, among others. Inpex primarily caters to clients in the energy sector, including national and international oil companies.

Before: The Challenges of Social Media Marketing

On social media, Inpex has implemented an effective marketing strategy to engage its target audience and promote its brand. One of the key strengths of Inpex's social media presence is its commitment to providing valuable and informative content. Through regular updates, the company shares industry news, project updates, and insights into the energy sector. This approach helps to establish Inpex as a thought leader in the industry and builds credibility among its followers.

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After: Inpex's Successful Social Media Strategy

In addition to content creation, Inpex actively engages with its audience on social media platforms. The company responds promptly to comments, queries, and feedback, demonstrating a commitment to customer satisfaction. This engagement fosters a sense of community and strengthens the relationship between Inpex and its stakeholders.

Conclusion

Furthermore, Inpex effectively utilizes visual content on social media platforms. The company shares impactful images, videos, and infographics that capture attention and enhance its brand presence. These visual elements help to convey complex information in an engaging and accessible manner, making the content more shareable and increasing its reach.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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