📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: ing Social Media Strategy

Eager to learn how ing is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ing.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ing Bank is a global financial institution with a strong presence in several countries, including the Netherlands, Belgium, Germany, Poland, and Australia. With its headquarters based in Amsterdam, the bank primarily caters to individuals and small to medium-sized enterprises, offering a wide range of banking and financial services.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Ing Bank has effectively utilized various platforms to engage with its target audience and build brand loyalty. Firstly, the bank actively maintains a strong presence on popular platforms such as Facebook, Twitter, and LinkedIn. This allows them to reach a diverse range of clients and effectively communicate their products, services, and brand values.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ing's Successful Social Media Strategy

Moreover, Ing Bank has adeptly leveraged social media to provide valuable content and resources for its followers. They regularly share informative articles, videos, and infographics on topics related to personal finance, investing, and entrepreneurship. This approach not only positions them as an authority in the financial sector but also helps educate and empower their clients to make informed financial decisions.


In addition, Ing Bank excels in customer service through social media. They promptly respond to customer queries, complaints, and feedback, ensuring that their social media platforms serve as a reliable channel for customer support. By addressing customer concerns in a timely and transparent manner, the bank demonstrates a commitment to meeting client needs and fostering trust.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video