Case Study: Infosys Social Media Strategy
Eager to learn how Infosys is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Infosys.
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Introduction
Infosys is a multinational IT services and consulting company headquartered in Bangalore, India. With a presence in over 40 countries, including the United States and the United Kingdom, Infosys caters to clients across industries and sectors.
Before: The Challenges of Social Media Marketing
On social media, Infosys has adopted a comprehensive strategy that effectively showcases its expertise and engages its target audience. Firstly, the company regularly shares informative and thought-provoking content related to emerging technologies, digital transformation, and industry trends. This approach positions Infosys as a knowledge leader and builds trust among its followers.
After: Infosys's Successful Social Media Strategy
Secondly, Infosys excels at leveraging social media platforms to highlight its partnerships and collaborations. By showcasing successful client case studies and highlighting the impact of their solutions, the company effectively demonstrates its ability to deliver tangible results. This not only attracts potential clients but also strengthens existing relationships.
Conclusion
Thirdly, Infosys actively engages with its audience by responding to comments, queries, and feedback on social media. By promptly addressing customer concerns and providing valuable insights, the company establishes a positive brand perception and cultivates a loyal community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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