Case Study: Informa plc Social Media Strategy
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Introduction
Informa plc is a multinational events and publishing company headquartered in London, United Kingdom. With a global presence, it operates in more than 40 countries and serves a diverse range of clients across various industries, including finance, healthcare, technology, and agriculture.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Informa plc has successfully implemented several effective strategies to engage its audience and build brand awareness. Firstly, the company actively maintains a presence on popular social media platforms such as LinkedIn, Twitter, Facebook, and Instagram. This allows them to reach out to a wider audience and connect with professionals and businesses interested in their industry-specific events and publications.
After: Informa plc's Successful Social Media Strategy
One notable aspect of Informa's social media strategy is their focus on providing valuable and timely content to their followers. Through thought-provoking articles, industry insights, and news updates, they position themselves as a reliable source of information for their target audience. By sharing relevant content related to their events and publications, they generate interest, foster discussion, and attract potential clients.
Conclusion
Moreover, Informa plc effectively utilizes social media platforms to promote their events and conferences. By creating event-specific hashtags, live-tweeting sessions, and sharing event highlights, they create a sense of excitement and engagement among the attendees and virtual participants. This not only enhances the overall event experience but also generates buzz and attracts more participants for future events.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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