Case Study: Indian Metals & Ferro Alloys Social Media Strategy

Eager to learn how Indian Metals & Ferro Alloys is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Indian Metals & Ferro Alloys.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Indian Metals & Ferro Alloys (IMFA) is a leading Indian ferrochrome producer, primarily serving the steel industry. With its headquarters based in Bhubaneswar, India, IMFA operates in multiple countries including India, China, and the United States. The company caters to a wide range of clients, such as steel manufacturers, stainless steel producers, and other industrial players, providing them with high-quality metal and ferroalloy products.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, IMFA has successfully established a strong online presence. They utilize various social media platforms such as Facebook, Twitter, LinkedIn, and YouTube to engage with their target audience. By actively participating in relevant industry discussions, sharing informative content, and promoting their products, IMFA effectively connects with potential clients, industry professionals, and stakeholders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Indian Metals & Ferro Alloys's Successful Social Media Strategy

The company shines in its social media marketing efforts in several ways. Firstly, IMFA consistently produces high-quality and engaging content that resonates with its target audience. This includes informative videos, industry insights, and updates on their latest product offerings. By delivering valuable content, IMFA positions itself as an industry thought leader, fostering trust and credibility among its followers.

Conclusion

Secondly, IMFA effectively utilizes social media channels to showcase their commitment to sustainability and corporate social responsibility. They share stories and initiatives highlighting their efforts in environmental conservation, community development, and employee welfare. By integrating these aspects into their social media strategy, IMFA builds a positive brand image and attracts socially-conscious clients who appreciate their ethical practices.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video