Case Study: Imperial Oil Social Media Strategy
Eager to learn how Imperial Oil is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Imperial Oil.
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Introduction
Imperial Oil is a leading energy company that operates primarily in Canada. With its headquarters in Calgary, Alberta, the company serves a wide range of clients in the petroleum and petrochemical industries. Established in 1880, Imperial Oil has become a prominent player in the energy sector, focusing on oil and gas exploration, production, refining, and distribution.
Before: The Challenges of Social Media Marketing
On social media, Imperial Oil has successfully implemented several strategies to engage with its audience and promote its brand. Firstly, the company utilizes various platforms such as Facebook, Twitter, and LinkedIn to share industry-related news, updates, and insights. This helps establish Imperial Oil as a thought leader in the energy sector, allowing them to connect with professionals and attract potential clients and employees.
After: Imperial Oil's Successful Social Media Strategy
Secondly, Imperial Oil utilizes social media to showcase its commitment to corporate social responsibility. The company promotes its initiatives related to environmental sustainability, community development, and employee engagement. By sharing their positive impact, Imperial Oil establishes a favorable image and builds trust among its social media followers.
Conclusion
Moreover, Imperial Oil leverages social media to enhance customer experience. The company actively engages with its audience by promptly responding to inquiries, addressing concerns, and providing support. This strengthens customer relationships and fosters brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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