Case Study: IMI plc Social Media Strategy
Eager to learn how IMI plc is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for IMI plc.
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Introduction
IMI plc is a global engineering company with headquarters in Birmingham, United Kingdom. It operates in over 50 countries worldwide, serving clients in industries such as industrial automation, fluid control, and specialist precision equipment.
Before: The Challenges of Social Media Marketing
When it comes to their social media marketing strategy, IMI plc excels in several areas. Firstly, they maintain an active presence on popular social media platforms like LinkedIn, Twitter, and YouTube. This allows them to connect with a wide range of professionals, customers, and industry influencers.
After: IMI plc's Successful Social Media Strategy
Secondly, IMI plc understands the importance of creating engaging and valuable content for their audience. They regularly share industry news, updates on their latest products and services, and insightful thought leadership articles. By providing this information, they position themselves as a trusted resource and thought leader in their respective industries.
Conclusion
Furthermore, IMI plc effectively utilizes social media as a platform for showcasing their company culture and values. Through behind-the-scenes photos and videos, they give their followers a glimpse into their workplace and highlight their commitment to innovation, sustainability, and employee well-being. This approach helps to build a strong and positive brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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