Case Study: IMI plc Social Media Strategy

Eager to learn how IMI plc is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for IMI plc.

Continue reading to find out!

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IMI plc is a global engineering company with headquarters in Birmingham, United Kingdom. It operates in over 50 countries worldwide, serving clients in industries such as industrial automation, fluid control, and specialist precision equipment.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, IMI plc excels in several areas. Firstly, they maintain an active presence on popular social media platforms like LinkedIn, Twitter, and YouTube. This allows them to connect with a wide range of professionals, customers, and industry influencers.

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After: IMI plc's Successful Social Media Strategy

Secondly, IMI plc understands the importance of creating engaging and valuable content for their audience. They regularly share industry news, updates on their latest products and services, and insightful thought leadership articles. By providing this information, they position themselves as a trusted resource and thought leader in their respective industries.


Furthermore, IMI plc effectively utilizes social media as a platform for showcasing their company culture and values. Through behind-the-scenes photos and videos, they give their followers a glimpse into their workplace and highlight their commitment to innovation, sustainability, and employee well-being. This approach helps to build a strong and positive brand image.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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