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Case Study: Imerys Social Media Strategy

Eager to learn how Imerys is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Imerys.

Continue reading to find out!

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Introduction

Imerys is a multinational company that specializes in mineral-based solutions for various industries. With its headquarters in Paris, France, Imerys operates in over 50 countries, and its client base includes companies in sectors such as ceramics, construction, agriculture, and paper.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Imerys has been implementing several commendable strategies to connect with its target audience and strengthen its online presence. These strategies have allowed the company to effectively engage with customers, build brand awareness, and share industry insights.

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After: Imerys's Successful Social Media Strategy

One of the key strengths of Imerys's social media marketing is its consistent and valuable content. Through platforms like LinkedIn and Twitter, the company regularly shares articles, whitepapers, and videos that offer industry knowledge and expertise. This approach positions Imerys as a thought leader, attracting both potential and existing clients who seek reliable information and solutions.

Conclusion

Imerys also excels in utilizing visual content and storytelling on platforms like Instagram and YouTube. By showcasing their products in real-life applications and highlighting customer success stories, Imerys effectively demonstrates the practical benefits of their mineral-based solutions. This not only boosts brand credibility but also creates a sense of trust with potential customers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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