Case Study: Imerys Social Media Strategy
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Introduction
Imerys is a multinational company that specializes in mineral-based solutions for various industries. With its headquarters in Paris, France, Imerys operates in over 50 countries, and its client base includes companies in sectors such as ceramics, construction, agriculture, and paper.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Imerys has been implementing several commendable strategies to connect with its target audience and strengthen its online presence. These strategies have allowed the company to effectively engage with customers, build brand awareness, and share industry insights.
After: Imerys's Successful Social Media Strategy
One of the key strengths of Imerys's social media marketing is its consistent and valuable content. Through platforms like LinkedIn and Twitter, the company regularly shares articles, whitepapers, and videos that offer industry knowledge and expertise. This approach positions Imerys as a thought leader, attracting both potential and existing clients who seek reliable information and solutions.
Conclusion
Imerys also excels in utilizing visual content and storytelling on platforms like Instagram and YouTube. By showcasing their products in real-life applications and highlighting customer success stories, Imerys effectively demonstrates the practical benefits of their mineral-based solutions. This not only boosts brand credibility but also creates a sense of trust with potential customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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